Strategic communications of public institutions build trust within the country and strengthen international support. Yuliia Mishchuk, a strategic communications specialist, project manager, and participant in Create Ukraine, knows how to implement large-scale projects effectively.
Yuliia worked in the IT sector for around five years and studied at IULM University of Languages and Communication in Milan. Her Master’s thesis focused on the phenomenon of fundraising in Ukraine during the war.
She volunteered with the youth organisation AIESEC and at the Consulate General of Ukraine in Milan, supporting Ukrainians who had to leave the country. In April 2022, she initiated a conference on the war and Ukraine’s history in collaboration with the university.
After completing her studies, Yuliia decided to return to Ukraine to contribute to change at home. Through the Create Ukraine programme, she joined the Ministry of Economy, Environment and Agriculture of Ukraine, where, over ten months, she implemented large-scale projects in collaboration with international organisations and civil society. In August 2025, Yuliia joined the Ministry of Culture and Strategic Communications.
Key achievements include:
- implementing national campaigns for the Ministry of Economy in cooperation with UN Women and UNDP, reaching millions of people;
- co-organising the Japan–Ukraine Economic Recovery Forum with the Ministry of Economy, Trade and Industry of Japan, where government officials and business representatives signed 29 agreements;
- preparing Ukraine’s National Day at Expo 2025, under the leadership of Tetiana Berezhna and in collaboration with the creative agency Bickerstaff, achieving total media reach of 38 million;
- contributing to the preparation of the Ukrainian pavilion on human capital at the Ukraine Recovery Conference (URC).
Yuliia’s work has enhanced Ukraine’s international image and made government policies more understandable to a wide audience. Her story demonstrates how Ukrainians with international experience return home to strengthen public institutions and influence the country’s development.
“Participation in Create Ukraine has been an experience that shaped a new understanding of how the state operates during wartime. I am grateful for the opportunity to be involved in meaningful projects,” says Yuliia Mishchuk.
The Create Ukraine pilot project is co-financed by the European Union and the Government of Lithuania under the EU4Youth programme, which aims to support young people. The project is managed by the Lithuanian organisation Central Project Management Agency and implemented by KSE Foundation at the Ministry of Economy, Environment and Agriculture of Ukraine.
As part of the project, 10 young professionals with international experience have returned to Ukraine. In this series of publications, we highlight their work, achievements and impact on the country’s development.
